Avalore Dump Week 46
"Quarterly Built for Business™" Edition
Gbiz to all my fellow business enthusiasts! This is the first article after our big rebrand so hopefully you guys will like our completely new direction. To any readers we lose in the process, I’m sorry for making this tectonic shift but I think it will be worth it in the long run.
You’ll see our new and improved logo (the black is slightly darker) at the top, and the messaging should hopefully be more consistent now.
Welcome to Avalore: News Built for AVAX
Avalanche is Built for Business™
My call for emploids to tweet more was answered! Thank you, Arielle!
She hinted at a special announcement coming this week which got people all riled up. We turned our notis on, 🔔, sure that this would be something huge.
I’ll just let Justin take it from here:
So yes, once again we were hammered over the head with the fact that Avax is for business. I covered this a lot in my crashout article four months ago (!) but let’s do our quarterly “Avax is for Business” rant! Hooray!
I will offer some constructive criticism to the Labs team to help them understand the main two reasons why this “story” is not landing with the community:
Problem 1. We have no reason to care about businesses
The issue is not that Avalanche wants to target businesses. The issue is that 99% of the people reading their tweets or reading this article do not identify as businesses. We do not care about businesses being onboarded, and see no reason why we should.
For example, it’s cool that the World Cup runs on Avalanche technology! But that has NO impact on the token or our ecosystem at all! Nobody is buying a World Cup ticket and somehow getting onboarded to Hot Emin Twitter.
The campaign is not meaningfully involving the token or community in any way. I’m sure it’s great for BD KPIs though!
AvaLabs Action Item 1: Go deep in the tank and figure out why average people should care about businesses using the chain. Maybe it’s a tokenomics change (doubtful), maybe it’s releasing more details about the partnerships (FIFA burning $X in AVAX to use the technology), anything really.
If we see why AVAX onboarding businesses is good for us, we’d be happy to support it. We have yet to see a reason to believe this is the case though, and surely if there was something they could share on this front they would have already.
Labs/Foundation NEED to figure out this problem or sentiment will never improve.
Problem 2: One-dimensional Messaging
Guys, we understand that Avax is for business!! We are coming up on 6 months of banging our heads against this particular wall.
As I said earlier, if you want to focus on businesses that’s fine, but you’ve gotta throw us some bones too!
Even people from outside the ecosystem are seeing this messaging and being like “hang on a minute, what about everything else?”
And yes, the emploids were quick to jump on this post from Bill, telling him he’s just misunderstanding.
“AVAX is not ONLY for business, it’s for regular people too!”
And that is the issue. We understand you’re not saying AVAX is only for business. Despite what Bill said above, we understand you’re not literally saying “if you’re not a business, AVAX is not for you.”
However, AVAX is strongly failing the show-don’t-tell test right now.
Action Item 2: Stop telling us, and SHOW us that AVAX is not only for business now. As I said in my analysis of the AVAX twitter account 2 months ago (this has been going on for SO LONG), the twitter account is like 90% business, 10% community. To be fair it has gotten better since then, but it’s still incredibly lopsided.
The hackathons they run are giving first prize to businesses that we can’t even interact with, again showing us where their priorities are.
They tease a special announcement, which is just telling us yet again that AVAX is for business.
The team needs to get together and organize some stuff that SHOWS us that Avalanche is not only Built for Business™ but is also built for community too. Move some of this slop to LinkedIn and maybe focus the Twitter messaging more on, I don’t know, Avax Twitter?? Stop yapping and start doing.
Ok, that’s the end of my quarterly business rant! After a quick look at my calendar, it seems like we’ll be due for another one of these on September 18. Maybe Meridian and Forg3t will have jumpstarted the AVAX ecosystem by then.
Giraffe is Doing Things
Shoutout to Giraffe for giving us some actual fun content to write about this week!
Congrats to Dimi for taking down the pot in the inaugural Avax Bingo season with a predictably pessimistic bingo:
Overall it was a fun experiment, and it gave us some enjoyment on the timeline. Can’t ask for much more than that!
The rewards seem pretty stacked as well. My cards were horrible, and I just barely lost money on the season. Well, just barely lost AVAX anyway. Price went down so I imagine lots of people lost money. 1 AVAX = 1 AVAX!
Giraffe has also announced that he is nearing release on his NFT collection, with the presale happening this week as well. Big week for Giraffe! I’ve sent my money in because I just want to feel something again. Also he teased some potential plushies for holders which would be sweet.
I suppose I will forgive him completely trainwrecking my Bingo card:
That’s all for this week! Hope you enjoyed our quarterly business rant!
Now that bingo has come to it’s conclusion, I’m finally free to take a REAL break from Avalore. There was enough content this week thanks to some emploid tweets, but next time there’s a slow week I am OUTTA here.
Also shoutout Fudge for the ₹5000 grant! That keeps our servers online for another two months. It costs money to run this thing! Really makes you think.
Tweet of the Week
